All Advertsing articles

  • Features

    Searching your way to the top


    Helen Groom looks at the intense competition over internet search rankings and asks how the search engines are trying to stop companies fixing

  • Online only

    Hastings Direct in rebrand


    Multi-channel advertising campaign launched ahead of product roll-out

  • Online only

    Former Axis director returns to market


    Mark Huxley founds sector-specific strategic marketing agency

  • Features

    Misleading websites warning


    One in four adverts on financial firms’ websites is misleading, the FSA has found. A significant minority of websites fail to present information in a fair and clear way, according to a review of 77 firm’s websites carried out by the regulator. The FSA has published examples of good and ...

  • Online only

    Zurich signs marketing deal with Experian


    Information service to handle UK prospect and direct marketing campaigns

  • Features

    Battle lines drawn in adland


    An aggressive marketing drive has raised the profile of comparison websites, but can brokers keep up? asks Anita Anandarajah

  • Latest News

    RBS to allow brand on aggregator site


    At least one of Royal Bank of Scotland’s (RBS) insurance brands is expected to appear on Tesco’s forthcoming aggregator site. The move by RBS to allow an insurance brand to participate in a price comparison site would represent a U-turn by the banking giant, which has taken an anti-aggregator stance. ...

  • Features

    The game of the name


    Considerable effort is spent on naming and branding insurance companies, but does it matter? Chris Wheal explains

  • C-Zone

    Winning the talent contest


    Howard Lent says schemes to attract graduates into the industry are having only limited success, companies need to do more

  • Comments/Letters

    Piling in to sell it cheap


    John Jackson says aggregator sites won’t appeal to discerning insurance buyers