All Advertsing articles
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FeaturesSearching your way to the top
Helen Groom looks at the intense competition over internet search rankings and asks how the search engines are trying to stop companies fixing
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Online only
Hastings Direct in rebrand
Multi-channel advertising campaign launched ahead of product roll-out
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Online only
Former Axis director returns to market
Mark Huxley founds sector-specific strategic marketing agency
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Features
Misleading websites warning
One in four adverts on financial firms’ websites is misleading, the FSA has found. A significant minority of websites fail to present information in a fair and clear way, according to a review of 77 firm’s websites carried out by the regulator. The FSA has published examples of good and ...
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Online only
Zurich signs marketing deal with Experian
Information service to handle UK prospect and direct marketing campaigns
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Features
Battle lines drawn in adland
An aggressive marketing drive has raised the profile of comparison websites, but can brokers keep up? asks Anita Anandarajah
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Latest News
RBS to allow brand on aggregator site
At least one of Royal Bank of Scotland’s (RBS) insurance brands is expected to appear on Tesco’s forthcoming aggregator site. The move by RBS to allow an insurance brand to participate in a price comparison site would represent a U-turn by the banking giant, which has taken an anti-aggregator stance. ...
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Features
The game of the name
Considerable effort is spent on naming and branding insurance companies, but does it matter? Chris Wheal explains
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C-Zone
Winning the talent contest
Howard Lent says schemes to attract graduates into the industry are having only limited success, companies need to do more
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Comments/Letters
Piling in to sell it cheap
John Jackson says aggregator sites won’t appeal to discerning insurance buyers
