Marketing Campaign of the Year - B2C

This category seeks to recognise a stand out marketing campaign specifically targeted at consumers and is open to all businesses operating in the UK insurance market, including agencies.

Judges were looking for creativity, innovation and original thinking in media, message and execution. Entrants were expected to be able to demonstrate a tangible contribution to business success.

All the finalists are listed below.

Avanti Travel Insurance
BGL Group
Ripe Thinking
Tempcover