The industry has gained several new action men, Backchat learned this week.

AXA chief executive Peter Hubbard, Layton Blackham's Chris Blackham and Duncan Scott are to cycle from Lands End to John O'Groats in a charity extravaganza.

Despite describing it as a "mad feat", the trio, plus other industry figures, hope to raise large amounts of cash for The British Heart Foundation, Marie Curie Cancer Care, The British Kidney Patient Foundation and Round Table Children's Wish. Backchat wishes them the best of luck, and a minimum of saddle sores.