In an attempt to combat motor insurance fraud, Bluesure is proposing that all drivers display proof they have insurance on their windscreens.
The insurer also supports the introduction of a fine equivalent to two years' insurance premium, rather than the current average fine of £160 which it says is not an adequate deterrent.
Bluesure has proposed these moves as fraud is now reaching "unacceptable levels", costing £300m per annum - the equivalent of £30 per motorist.
It is thought that 1.5m drivers - more than one in 20 - drive illegally on UK roads without insurance. However, only around 300,000 are caught and convicted for the offence.
The UK has one of the highest rates of uninsured drivers in Europe - just one in 200 vehicles in Finland is uninsured, and in Germany the figure is one in 500.
Bluesure claims that displaying insurance certificates has helped achieve a significant reduction in uninsured motorists across Europe.
The company's campaign has political backing from Theresa Villiers MEP, deputy leader of the Conservatives in the European Parliament & Economics. It has also written to MPs and major insurance companies to call on their support.
Bluesure chief executive Tony Martin commented: "Insurance dodgers are costing motorists a significant sum each year but equally, they can affect non motorists as well. Anyone injured in a car accident with an uninsured motorist does not have the same protection that an insured motorist would provide.
"Having immediate visual proof that a motorist is or isn't insured would help those people involved in motor accidents as they will be able to see immediately if there could be a problem with an uninsured driver and contact the police."
The intention is for the scheme to be introduced alongside the government-sponsored Motor Insurance Database.
Bluesure hopes to see the introduction of this scheme over the next twelve months with full implementation by 2005.
