Highway rebrands

Your article on Highway (Changing gear, 15 August, Insurance Times) reported that we spent £750,000 on our recent rebranding exercise.

Proud though I am of the results, the cost was a tiny fraction of this amount. The mis-quote goes back to a meeting with your correspondent and a light-hearted aside made to our marketing consultant, who was also present, about the size of his bills.

Motto: don't make obscure jokes in front of journalists.

Andrew Gibson
Managing director
Highway Insurance

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