The news that the distinctive Cox brand will soon be lost, and replaced by Equity, led one ex-Cox employee to contact Backchat.
The employee wanted to impart a story concerning the company's first in-house magazine. It seems when Cox Insurance was created staff wanted to start a magazine with a Lloyd's-like reference in the title. Staff decided to use Lloyd's specialist magazine The Insider for its inspiration, calling the in-house rag Cox Insider. I think, dear reader, you may know where this is going.
Its first front page story highlighted the work of its diligent HR manager under the headline "Fiona King loves Cox Insider".
Backchat will miss the old name...
