MMA is set to take on the aggregators with a £20m marketing campaign to back its planned price comparison website.
MMA, which owns personal lines broker Swinton, wants the campaign to go live in January 2012.
The £20m investment would be in line with the amounts the top aggregators spend on their advertising campaigns.
Gocompare spent £27.8m on advertising last year. Confused spent £20.5m, Moneysupermarket spent £19.4m and BGL, which owns Comparethemarket, spent £17.4m, Insurance Times understands.
MMA was unavailable for comment.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
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