All articles by Anne Hesketh

Features

Battling it out with the banks

2008-03-12T00:00:00Z

Banks are using their huge marketing budgets to cross-sell SME insurance to their customers. Helen Groom asks whether they will be successful.

Features

The fight to attract graduate recruits

2008-02-27T00:00:00Z

The insurance industry seems to be losing ground in the battle for graduates, but can it learn from the accountancy firms? Anne Hesketh reports