1st Quote has reinforced its position as one of the UK's leading multi-media companies with the launch of its services on cable television provider Telewest.

Following the move, 1.4m homes will have access to the service with as many as four million homes signed up by the end of this year.

"Our partnership with Telewest marks a huge step forward in our goal of reaching as many customers as possible with our interactive insurance services," said 1stQuote chief executive Ian Meyer.

Last month, 1stQuote announced plans to launch on rival cable television provider, Kingston, beating a host of big name companies such as Eagle Star, Screentrade and HSBC in the process.