Axa Commercial recruits from Allianz UK for new marketing and broker development director

Axa Commercial has appointed Carolyn Rich as its new marketing and broker development director.

The appointment follows the retirement of Al Stewart in July and forms part of Axa Commercial’s continued investment in its senior leadership team.

Rich joins from Allianz UK, where she spent more than 13 years in senior roles across brand, marketing, sponsorship, digital and social media.

Most recently, she served as director of brand, leading Allianz’s brand strategy and marketing activity, including partnerships with England Rugby and the Olympic and Paralympic movements.

Her wider experience includes broker marketing and engagement, corporate communications, digital transformation and customer experience.

Broker focus

In her new role, Rich will lead the development and delivery of Axa Commercial’s marketing and broker engagement strategies.

Her remit will focus on improving the broker experience, strengthening relationships with the insurer’s broker partners and supporting the continued growth of its commercial insurance business.

Rich said: “I’m really excited to be joining Axa Commercial and working with such a talented team.

”Having spent much of my career building brands, strengthening broker relationships and developing engaging marketing and partnership programmes, I’m looking forward to bringing that experience and a fresh perspective to Axa.

“For me, it’s all about listening to our brokers, understanding what matters most to them and finding new ways to support their businesses and the customers they serve. I’m excited about the opportunity to build on Axa’s strengths and make a real difference to how we engage with and support our broker partners.”