Country: UK
Net premiums written 1999: $1,153m (£810.5m)

Head office:
One Aldgate
United Kingdom
Tel: +44 20 7702 3109
Fax: +44 20 7369 3909

Year established: Roots going back to 1903
Parent: Axa

History: Launched in January of 1998 as Axa Provincial Insurance following the global merger of the UAP and Axa Groups in 1997, the company changed it name to Axa Insurance in October 1998.

The acquisition of the Guardian Royal Exchange Group by Sun Life Provincial Holdings in May 1999 saw the integration of the Guardian Insurance and Guardian Direct portfolios under the new Axa Insurance brand.

The company's philosophy is built around the seven shared values and strategic axes of the group. With a mission to deliver the widest possible choice to its customers by responding effectively to their changing needs, investing in the latest technology and by a firm commitment to the long-term development of its staff.

Chief officer: Andy Homer
Biography: Homer was born in Worcestershire and educated at St Chad's Grammar School, Wolverhampton and Becket Grammar School, Nottingham. He is a charted insurer and an alumnus of the University of Philadelphia, Wharton School and Templeton College, Oxford. He supports West Bromwich Albion FC and Worcestershire Cricket Club. He was appointed chief executive of Axa Insurance in August 1998.

Key general insurance personnel:
Andy Homer, CEO
Mark Cliff, intermediary and commercial lines director
Lee Gladwell, personal lines director