Accident management provider Accidentcare group has agreed a joint venture with car hire purchase provider First National Motor Finance.
Accidentcare will provide claims management assistance including, 14 days' free car hire, to First National customers in the event of an accident.
The product will be branded under First National's logo and marketed through its network of motor dealerships.
Sachel Singh, Accidentcare group director, said: “Accidentcare has concentrated on establishing a number of new distribution channels for our products and services, the benefits of which are already being seen, part of which is to develop a large motoring database.”
Accidentcare has 100,000 members and its clients include Royal & Sunalliance and Zurich Financial Services.
Helen Priestly, First National spokeswoman, said: “Accidentcare was chosen for this venture as they have demonstrated professionalism and integrity in the manner they conduct their business.”