David Radford has been brought in to develop the insurer’s brand into a household name

Allianz has appointed David Radford to the newly created role of brand director as the insurer drives forward its plans to become a household name.

Radford joined Allianz Insurance in 2011 as director of retail market management, where he led the company’s brand strategy development and a multimedia advertising campaign.

In his new role, the former group marketing director at LV= will work across Allianz Global Investors, Allianz Global Corporate & Specialty and Allianz Global Assistance, in addition to his current marketing responsibilities at Allianz Insurance.

Radford said: “I’m delighted to take on this new role, which reflects the group’s ambition to develop the Allianz brand in the UK, and recognises the shared benefits to be gained from the UK companies collaborating as ‘One Allianz’.

“We have already taken the first steps towards raising our profile in the UK and I look forward to the challenge of building a stronger brand in 2014 and beyond. This is an exciting time to be working at Allianz.”