Argyll Insurance Group has struck a deal to sponsor Powergen London Division 1 Rugby Club, Worthing RFC.
Argyll chairman Kevin Young said: "Sponsorship has become an important part of our marketing and community relations strategy. This particular opportunity marries the interests of the community with Argyll's need to maintain its profile throughout the South East.
"When Argyll was approached last year regarding its rugby development project, I was immediately convinced of its value. Initiatives like this not only improve the standard of sport but also help with the development and welfare of children in the region. It is terrific to see a sports club like Worthing being so innovative and combining partnership with business, national funding and above all schools and colleges."
