Assurant Solutions has appointed Mike Balsley as president and chief executive for its European business unit.
Balsley has been with Assurant Solutions and one of its predecessor companies for more than 14 years.
He has spent the last two years as senior vice president of China, supporting the Assurant Solutions's effort to enter into its heavily regulated credit insurance market.
Balsley said: “The centralised European operating structure that we introduced 18-months ago has given us real competitive advantage. It has given us the flexibility our clients require and enables us to produce and launch products and services that are tailored to their needs. Equally important, it allows us to deliver a consistent brand experience to their customers across Europe.
"We are experiencing positive results and have gained real traction in each of our core product lines across all our European marketplaces.”
Mike Anderson, president of Assurant Solutions, international, said: “The strength of Mike’s varied experience and skills will be a tremendous asset as we continue to drive growth in our European businesses”.
Assurant Solutions Europe encompasses the UK, Ireland, Italy, Spain and Germany. Balsey added: “We have a highly experienced team of people across all of our European marketplaces that has created a strong platform for our business.
"We are in an outstanding position to move our efforts up a gear and drive further growth to achieve our goals in Europe.”
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