AXA is one of the FA's new global sponsors. In the deal, believed to be worth £24m and spanning four years, AXA will be involved with the England team and the FA Cup.
AXA is the first company to have signed up for the new-style sponsorship, similar to the World Cup format. Previously, companies could sponsor the FA Cup specifically, but in a new initiative the FA is recruiting major sponsors to be linked with all its activities worldwide.
