Adrian Beeby, media relations manager at Lloyd's, has left his post to become a director and head of media relations at insurance marketing agency, FWD.

Adrian Beeby, media relations' manager at Lloyd's, has left his post to become a director and head of media relations at insurance marketing agency, FWD.

Beeby will take up his post on 2 April, joining FWD's head of public relations, Ian Barrett, to lead FWD's newly formed PR practice.

Beeby said: "Having worked in-house for 10 years, I've been considering a move into an agency for some time - but it had to be the right one. FWD's growing PR practice will provide reasonably priced consultancy for the insurance market and wider financial services sector.

"Working at Lloyd's has been an invaluable experience. It gave me the opportunity to lead an international media team promoting one of the world's best-known brands.

"I'm also looking forward to teaming up with the rest of the FWD team to form what we believe will be the best insurance focused consultancy in the market."