Motorcycle insurer Bennetts has sponsored the SKY Sports coverage of The Superbikes Championship.
The sponsorship advertisement will introduce the show and run before and after every break.
Bike journalist and commentator, Steve Barry has provided the voice over for the advertisement.
He said of the Bennetts sponsorship: "I think its great because the Superbike Championship is the motorcycling equivalent of the Football Premiership and bikers should get the chance to watch it. Bennetts is helping the sport by keeping it in the public arena."
Bennetts sponsorship advertisement started on May 24.
The British Superbikes Championship will run three nights a week on SKY Sports 2.