Motorcycle insurance specialist Bennetts is rewarding safety-conscious bikers by giving them discounts on policies.
The company offers discounts on selected insurance schemes to riders who fit an approved security device to their bike, build up no claims history or complete an advanced riding course such as the Institute of Advanced Motorists course.
Savings for such motorcyclists could be as much as 10% off the annual premium, says Bennetts.
Chief executive Peter Winslow commented: "The discounts that Bennetts offers reflect our backing for motorcyclists who have made a conscious decision to update their biking skills and increase their self confidence on the roads. We also recognise the benefits of being accredited by an organisation such as the IAM.
"Bennetts is continuously promoting and raising awareness of safety and security issues relating to motorcycling and is always ready to support organisations that are pursuing the same goal."
