The MICC, this year's venue for the Airmic conference, is inspired by the neighbouring G-Mex centre which used to be a train station.

That's why the break-out rooms have charming names such as Cheshire Lines or The Mancunian. But there is one break-out room that delegates will be keen to avoid. The Sidings. Unlucky for Harry Roberts and his chums from Cunningham Lindsey, who were due to host a business continuity session in there.