Chubb Insurance has launched into the glittering world of fashion with a specialist policy for haute-couture fashion houses.

The policy, MasterCouture, is aimed at the likes of Armani, Versace and Dolce & Gabbana who put on glamorous shows in venues such as Paris, New York, London and Milan.

It will provide cover for event cancellation, event liability, sound equipment, props and extra PR in the event of cancellation or death. Chubb said the total sum insured for some shows can reach £2m -£3m.

European Chubb's Judith Isherwood said: "Bearing in mind the high sums at stake, it makes sense for fashion houses to take out more comprehensive cover."