Dafaqto claims growing numbers of aggregator sites are confusing customers

Consumers are confused by 140 insurers offering more than 200 different policies, a report from Defaqto says.

The report, called ‘Motor Insurance 2009: Another Bumpy Ride’, states that more aggregators will make choosing an insurance policy even more confusing.

Principal consultant for general insurance Mike Powell said: “The motor insurance market provides so much choice for the consumer that it can be very confusing when choosing an insurance provider.

“Online comparison and research sites are becoming more popular with confused consumers. But the ever increasing number of aggregator sites could just add to the confusion.”

Powell said the best way for consumers to reduce their confusion is to focus on the policy features that are important to their own circumstances.