According to The Times, David Beckham has insured his body for a cool £100m.
Not bad for a Real Madrid reserve player, and less bizarre than other celebrity insurance policies of the past - Michael Flatley's legs are worth £25m, while Ken Dodd's teeth were covered for £4m.
Lloyd's willingness to cover such body parts got Backchat thinking.
There are a few insurers and brokers out there who could follow Becks' lead.
What price for Rolf Tolle's beard, Peter Hubbard's sideburns or even Andrew Paddick's voice?
