Cox Insurance division, Argent Insurance, is to rebrand its commercial arm to Insure-commercial.
Insure-commercial will operate from its existing premises in Staffordshire, Derbyshire and Yorkshire to provide commercial insurance services for small to medium enterprises.
Insure branch network operations director said: "The past 2 years have been a period of successful growth for us and the acquisition of a number of offices and books of business has also brought with it, a significant volume of small commercial lines business.
"The rebrand to insure-commercial ensures that we have a cohesive identity throughout our operations."