Insurance-related websites were the second most popular with online customers during July, according to research.
www.find.co.uk, the UK's directory of financial websites, reported a sharp recovery in its internet traffic after the dip recorded in June.
This fall was widely attributed to the distractions of the Golden Jubilee and the World Cup.
The biggest risers in July were investments centres up 46% and insurance centres up 42%.
Managing director of www.find.co.uk John Perceval said: "Our traffic to UK financial websites, as measured by click throughs, rose 40% overall in July compared to June as online buyers of financial services got plugged back
into the internet. The insurance centre was the second largest gainer overall, with travel insurance the biggest riser - up 62%."
