Bristol City FC, otherwise known as the Robins, kicked-off their first home match of the season on Saturday in a fresh strip featuring latest sponsor DAS Legal Expenses Insurance.
City's manager, Tony Pullis, will be hoping the team's new backer brings them better luck than they had last season when they were relegated from Division One of the Nationwide League.
Pullis could do with regaining the golden touch. Last season his former team Gillingham FC narrowly missed out on promotion in the Division Two play-offs. They lost a penalty shoot-out against Manchester City.
Bristol-based DAS for its part is pleased with the coverage it has already received in the sports pages of Bristol's newspapers.
If City's top striker Ade Akimbiyi hits top form, DAS can look forward to even more publicity and it may renew the one-year sponsorship deal.