General knowledge proves a hit with delegates
Lamb Creative Marketing, the strategic marketing and design agency operating specifically for the insurance and financial sector, has scooped the first prize in the ‘best stand design’ for their work on loss adjustor Davies' stand at the Biba conference.
Reflecting the conference theme of ‘influencing tomorrow’ the stand, which celebrated Davies' 40 years in existence, focused on a timeline with images representing the changes in culture, fashion, architecture, products and pivotal insurance events from the past forty years and incorporated a general knowledge quiz for delegates.
Paula Doolan, Project Manager, Davies Group, said: “The rationale behind our stand was to create something memorable, engaging and fun for visitors. Lamb achieved all this and more. Word spread quickly about our quiz and people certainly couldn’t resist visiting the stand and taking part. We were delighted with the results.”
Neil Johnson, Partner, Lamb Creative Marketing, added: “Davies recognised the need to engage delegates with more than just a brochure, online presentation or gimmicky game. The success of the stand and this award demonstrate how imagery can create such a strong impact and memorable message.
“The effective use of design and imagery should have a higher prominence in the marketing activities in the insurance sector as it can have tangible impact on the awareness of businesses.”
The Biba award was judged against set criteria which considered the standard of graphics, the use of technology, any visual aids and the overall impact created.
