This Newmarket-based broker has grown from revenue of £2.6m in 1997 to its current level of £12.2m. It uses a panel of 30 insurers

Company name: Direct Choice

Address: High Street, Newmarket, Suffolk, CB8 9FT

Tel: 01638 672972

Fax: 01638 661629

Email:
admin@directchoice.co.uk

Website:
www.directchoice.co.uk

Lines of business: Personal lines, private car (about 70% of business), goods vehicles (about 22%), motorcycles and home insurance.

Insurers used: Direct Choice uses a very wide panel, with more than 30 names on its list for private car, but the most heavily used include Equity Red Star, Highway, AXA and Fortis

Financial statistics

Premium income in 2002: £59m

Revenue in 2002: £12.2m

Key contact: Adrian Parry, managing partner.

Email:
ajp@directchoice.co.uk

General facts
Direct Choice, a broker that prides itself as a pioneer in direct sales, employs 154 people, in its Newmarket headquarters and at a satellite office in Claydon, near Ipswich.

About 50 work at the Claydon site, which opened in April last year and uses the same computer and phone system as the Newmarket office.

Between the two sites the company has the capacity to expand to at least 400 people.

Insurance Times Fantasy Football

Topics