Apart from selling insurance it appears that Churchill has made a decent sideline over the years selling its other famous asset, the nodding Churchill dog.

And at £12 a pop, it's a nice little earner - so much so that other companies are making and flogging imitation dogs.

But, as Backchat knows from its plans to drop rates for low risk drivers in order to compete more effectively with esure, Churchill is always one to defend its corner. According to reports, the insurance giant is threatening legal action against the four firms accused of making the phony pooches.