Following last week's revelation in Backchat that our London Market reporter is taking part in the BT Swimathon this weekend, her phone hasn't stopped ringing.

Norwich Union, Natwest and the Royal Bank of Scotland have dipped into their pockets to sponsor Yvette Essen as she attempts to swim 100 lengths of a 25-metre pool to raise cash for cancer care and research.

Who said insurers are tight with money? If you'd like to make a donation, please call 020 7618 3498.