Equity Insurance Group has acquired the general book of Lincoln broker, O'Halloran & Co.

The firm, operated by Terence and Linda O'Halloran, is to continue working on its IFA business, whilst some 900 personal lines and commercial policies will be administered by the group's Doncaster branch.

Mike Hutton, Equity branch broking managing director said: "O'Halloran & Co fits the group's regional acquisition criteria. It's a well-established high street-based business in an area earmarked for further expansion."