Equity Direct Broking retains affinity partnership with motorcycle giant

Equity Direct Broking Limited has beaten rivals to retain its affinity partnershipwith Triumph Motorcycles.

EBDL will administer the company's branded ‘Triumph Rider’ insurance programme for the next three years, securing potential access to around 80,000 UK Triumph owners.

A new quote and buy website has been launched with direct links to Triumph’s site.

Charles Offord, EDBL managing director, says Equity had previously administered the Triumph account under a licence endorsement agreement for around 10 years, but now it enjoys a far closer and binding arrangement.

Offord said: “We were certainly up against some very stiff competition to keep the business."

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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