Equity Direct Broking retains affinity partnership with motorcycle giant

Equity Direct Broking Limited has beaten rivals to retain its affinity partnershipwith Triumph Motorcycles.

EBDL will administer the company's branded ‘Triumph Rider’ insurance programme for the next three years, securing potential access to around 80,000 UK Triumph owners.

A new quote and buy website has been launched with direct links to Triumph’s site.

Charles Offord, EDBL managing director, says Equity had previously administered the Triumph account under a licence endorsement agreement for around 10 years, but now it enjoys a far closer and binding arrangement.

Offord said: “We were certainly up against some very stiff competition to keep the business."

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