Specialist consultancy R3: Group has launched READ, a database containing details of more than 7,000 affinity groups.

Information held includes turnover, number of customers and employees, and core market segment. The database also contains data on UK and European markets.

They believe READ will improve market intelligence and be used to prepare sales and marketing strategies.

Director Robin Williams said: "We believe we have created a unique data source from extensive research and interviews conducted across the UK and mainland Europe."

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