Primary Insurance Group has clinched a deal with Admiral to offer travel insurance products to its customers.

The offer will be rolled out to customers of all the brands of direct motor insurance provider Admiral, including Diamond, Bell Direct and internet-only provider Elephant.

Customers can choose from single trip, annual multi-trip and winter sports cover options.

The policies can be bought online via Admiral's website, or over the telephone.

Admiral customers who purchase the travel insurance will be covered for up to £10m medical expenses and the use of Primary Assistance, a 24-hour, 365-day medical emergency service.