John Finan is joining Touchdown Integrated Marketing as its new chairman.
Finan was chairman and chief executive of Winterthur Life UK, the UK life and pensions arm of the Credit Suisse Group, from 1992 until 2001.
In his new role he will be managing the expansion of Touchdown.
He is also going to act as an advertising and marketing adviser to financial services clients because of his extensive knowledge of the industry and the Financial Services Authority.