LV= survey shows motorists avoid seatbelts 25 years after they were made law

Four out of ten passengers fail to wear seatbelts for every car journey, according to a survey released today, on the 25th anniversary of the first laws requiring seatbelts to be worn in cars.

A survey commissioned by LV= showed that more than 2m drivers forget to belt up, or cannot be bothered. This was most prevalent among the 35 to 44 age group. Motorists’ excuses included not thinking it was worth it for a short journey, and finding the seatbelt uncomfortable.

Martin Milliner, head of technical claims at LV=, said: “It’s particularly worrying that people in their thirties and forties are apathetic about using a seatbelt, especially as they are more likely to be travelling with children than younger drivers.”

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.