Heath Lambert announced the appointment of David Rudman, who will be based in its Manchester office.
Rudman will play a pivotal role as the director responsible for driving Heath Lambert's business development and client servicing initiatives in the Northern region.
Rudman joins Heath Lambert having worked for Aon and its predecessor companies for 40 years, with 18 years as managing director of Aon's Manchester office responsible for corporate business.
For the past two and a half years, he was regional client servicing director for Aon Corporate Risks.
Heath Lambert group commercial director Mike Bruce said: “David is one of the best-known and respected brokers in the Manchester and North West business community.
"His particular combination of experience, contacts, and development and servicing skills make him an outstanding insurance professional. We are delighted he has chosen to join Heath Lambert in this exciting phase of our development."