HSA has launched a new healthplan aimed at the corporate market.

The launch of Everyday healthplan forms part of its bid to enter the 'company paid' and 'voluntary corporate' markets. The policy includes free health screening in a bid to encourage early diagnosis.

HSA claimed the policy was developed in response to new research which it claims shows the corporate market needs reform.

HSA marketing and sales director Chris Harrison said: "Everyday healthplans should be ranking as one of the most important and cost effective employee benefits as they can aid staff retention and the management of sickness absence.

"But simplicity is crucial to both the employers and their employees and this is what we have endeavoured to achieve with our latest launch."

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