Jelf Manson has appointed Alan Sumner to the newly created role of North West sales director, in a move to consolidate its commitment to growth in the region.

Summer’s main focus will be to drive sales in the North West and lead the team in Manchester into a new phase of development.

He will be reporting to Mike Latham in his recently extended role as regional managing director (North West & Midlands).

Summer joins from Ace European Group where for the past seven years he was a business development manager.

Latham said: “The North West is a key target of expansion for us where we’re aiming to become the broker of choice. Alan brings a great deal of expertise and professionalism to the job, I’m confident he’s the right man to lead the team.”