Apprentice star is 'hired' to speak at Biba Conference, along with Aon boss Greg Case

Entrepreneur and Apprentice TV star Lord Alan Sugar has been confirmed as a keynote speaker at this year's British Insurance Broker's Association (Biba) Conference in Manchester.

Aon Corporation chief executive Greg Case and explorer Ed Stafford are also set to speak at the annual insurance broker conference.

A high profile panel, including Towergate’s Andy Homer, Bluefin’s Stuart Reid, Willis’ Brendan McManus and BIBA’s Steve White, will debate the changes to regulation.

This year's conference and exhibition, being held at Manchester Central on May 11 & 12, will feature four keynote sessions over the two days.

Case and Stafford will speak on Wednesday, and opening on Thursday morning the debate on the changes to regulation will be held, chaired by publisher, writer and broadcaster Andrew Neil. Lord Sugar will close the conference on Thursday afternoon.

BIBA chief executive, Eric Galbraith, said: “I am absolutely delighted to be able to announce such an interesting line up of top-level speakers. Despite these difficult economic times, BIBA and its sponsors and exhibitors are continuing to invest in the premier insurance event of the year, showcasing the value general insurance brings to the UK economy.

“The exhibition continues to be fully supported and the conference programme will be first class, offering a wide range of seminar subjects. With free entry for brokers, there’s something for everyone!”