Policies will be offered to Brightside’s eCar customers and affinity partners

LV= Broker has signed a deal to sell its Highway car policy through broking group Brightside’s online motor distribution channel.

Under the deal LV=’s Highway policies will be offered to customers of Brightside’s eCar online motor offering as well as the broking group’s affinity partners.

Brightside’s car insurance portfolio exceeds 250,000 policy sales a year.

As well as the standard comprehensive and third party fire and theft cover, the Highway car insurance product offers customers cover for some modified vehicles, small vans and business use.

Brightside chief executive Paul Williams said: “I’m delighted to expand the partnership with LV= Broker to include the Highway product on our online motor panel.

“Brightside has already grown its panel over the last few years and the addition of the Highway car insurance product represents a further opportunity to increase our distribution and to offer our customers a wider range of products.”

LV= Broker personal lines director Michael Lawrence added: ““Brightside is a key broker partner for us with an excellent distribution network across the UK. We already have a great relationship with Brightside on our motor and breakdown product range and are delighted to be working with them on this new deal.”