The insurer says its new insight programme will help it gain a better understanding of brokers’ changing needs
LV= Broker has promoted Anna Peak, previously head of marketing, to the newly created role of broker marketing director as the insurer rolls out a new project to get closer to its brokers
In her new role she will head up LV=’s new broker insight programme – a project the insurer said would help it to gain a better understanding of brokers’ changing needs by working more closely with them.
Peak is responsible for all marketing to the broker channel and manages LV= Broker’s ten-strong marketing team.
She will also continue to develop the broker portal, LV=’s one stop shop for brokers, as part of LV=’s ongoing strategy to grow its digital offering.
LV= Broker managing director Phil Bunker said: “I have been working with Anna for a number of years now as we have built LV= Broker’s presence in the market.
“She is a key member of my executive team and has been instrumental in transforming our marketing activity from a traditional to a largely digital function. I am confident that she will be very successful in her new role.”