Markel International this week launched two new products to provide cover for members of the media and marketing industries against the potential risk of litigation.
Media Protector is a revision of Markel's previous product for local and national journalists and broadcasters.
It provides protection against media perils including defamation, infringement of intellectual property and malicious falsehood.
A new addition to Markel's portfolio, Marketing Protector, covers PRs, marketing consultants, advertisers and sales professionals.
The product also covers risks such as loss of production materials, errors in promotions and losses arising from complaints made to the Advertising Standards Authority.
Both products will be sold exclusively through brokers and incorporate recent changes to media law brought about by high profile cases involving Naomi Campbell and Lee Bowyer.
Ros Breese, senior professional indemnity underwriter at Markel, said: "By working closely with media and marketing lawyers, we are launching today products which are new, vibrant and unique in the marketplace."