Travel insurer Mondial Assistance has won the contract to provide personal travel insurance and breakdown cover for Butlins, the holiday provider.
Both products will be available to customers taking a Butlins holiday in the UK.
Mondial, part of Allianz-owned travel insurer Mondial Assistance Group, said the products were designed specifically for Butlins customers and would carry the Butlins brand.
The aim was to add value to the customer offering and increase brand loyalty, it said.
Butlins marketing director Paul Netherton said the products would help Butlins offer a complete holiday package.
"Our aim is to add value to the Butlins experience. We want our holidaymakers to relax and enjoy their breaks and these products offer them the peace of mind that they will be covered if the unexpected happens," he said.
