Moorhouse launches Moorlife

Moorhouse has launched Moorlife to provide its general insurance clients with easy access to life insurance products.

The new subsidiary provides standard covers including death, terminal illness and critical illness from a range of providers.

Moorhouse has initially drafted in ten experienced staff to launch Moorlife, which aims to grow to a staff of 60 within its first year.

Although the service is aimed primarily at existing customers, Moorlife will expand its offering to non-Moorhouse clients in due course.

Moorhouse chairman and chief executive Lyndon Wood said: "This was a no-brainer for us as demand from our general insurance clients for life products has been growing steadily.

"We wanted to capitalise on this opportunity and our existing infrastructure gives us the capability to launch into vertical markets very easily. This means we have been able to launch Moorlife very quickly at relatively little cost to the business."