Motorway Direct has acquired customer data services company The Trading Floor.
Motorway Direct, which trades as RAC Warranty, said the acquisition will give it the chance to re-market its warranties to a vast new customer audience on Trading Floor's managed database.
The transaction is worth up to £4m over the next two years and could allow Sheffield-based Motorway Direct to grow its existing 350,000-strong warranty customer base by another 30%.
Chris McDonald, sales and marketing director of The Trading Floor and Harry Cummine, the firm's operations director are to join Simon Tennyson, managing director of Motorway Direct and Don Pinkney, chief executive officer of Motorway Direct, on the enlarged board.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
