Sun sets on Royal % SunAlliance

Farewell to Royal & SunAlliance, greetings to RSA, as the insurer this week waves goodbye to its old brand name and ushers in its new look.

But RSA, which Royal & Sun hopes will not be seen as an acronym for Royal & Sun but as a brand in its own right, is not the only RSA out there.

There is of course the Republic of South Africa, and the Royal Society for the encouragement of arts, manufactures & commerce.

RSA is also an algorithm for public-key cryptography; and is the name of

film-maker extraordinaire Ridley Scott’s production company.

Oh yes, and an insurance company.