A new insurance product from underwriter Thornside will pigeon-hole pets by age, gender, breed and postcode.

In a system modelled on motor insurance quote engines, the pet insurance product should help to level the playing field by ensuring owners of young healthy animals do not subsidise pets that are prone to illness.

Thornside managing director David Seel said: "This is a very exciting opportunity and will enable us to capitalise on several major opportunities in the future."

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