Commercial lines telephone broker Premierline is to set up a company to handle the leads it is unable to convert.
Premierline chairman and managing director Barrie Wells said: "We can get up to 130 inquiries a day that we cannot deal with."
The new company, as yet un-named, is due for launch in April and will use a panel of insurers, rather than the single insurer - Allianz Conrhill - used by Premierline.
Wells said one of the new company's first products would be for goods in transit and haulage risks.
Premierline currently produces 25% of Allianz Cornhill's SME package business and has around 13,000 policyholders.
Meanwhile, Premierline is to launch a motor trade product at the beginning of February.
Wells said the product would target garages with a turnover of under £2m.