A business model for IFAs, mortgage brokers and affinity groups on white label general insurance products, has been developed by PlusOne Services.
PlusOne, the administrative arm of underwriting agent Select & Protect and Hiscox Connect, is aiming to pick up £5m in premium income within the first year.
It expects this to come from a portfolio of buildings, contents and mortgage payment protection products, which can be sold and service completely under the branding of an intermediary.